Where Nature Speaks in Motion: The Capes Story Unfolds

In a meaningful collaboration with the Capes Foundation, we worked to create a visual story that captures their commitment to environmental conservation and sustainable tourism in the Margaret River Region. The project focused on creating a 30 second video that would not only grab visitors' attention but also honour the Foundation's mission of protecting and sharing the region's natural wonders including caves, lighthouses, a forest zip-lining course, and a bird sanctuary.

Our creative approach focused on weaving together motion graphics that complemented their established brand identity, developing two animated logos that speak to their values of conservation and highlighting the location of the region.

Thanks to the client's impeccable attention to detail and thorough brief (a rare and beautiful thing in our world), we couldn't help but go the extra mile. We developed content in both landscape and Reel formats, because who doesn't love versatility and options?

This project aligns perfectly with our ethos of ethical branding, partnering with organisations that make a tangible difference. The Capes Foundation's model of reinvesting proceeds into conservation and cultural preservation resonates deeply with our commitment to purposeful design.

The final product will reach visitors through screens across the Margaret River Region at Visitor’s Centres, and will be syndicated across social media platforms, helping to share their message of sustainable tourism and environmental stewardship.

This collaboration marks the beginning of an ongoing partnership, as we move forward with creating additional animations for their website.